Life Events & Life Insurance
Life insurance needs change as your life changes. Select the situation that best matches yours to explore how life insurance may be relevant — in plain language, with no sales pressure.
Life Event Journey
Starting a Family
New parents face new financial responsibilities. Explore why life insurance matters when you have dependants, what to consider, and what questions to ask.
Life Event Journey
Buying a Home
A mortgage is often the largest financial obligation Canadians take on. Understand how life insurance can protect your home and your family's ability to keep it.
Life Event Journey
Income Protection
If your income disappeared tomorrow, how would your household survive? Explore income replacement strategies and how life insurance fits in.
Life Event Journey
Business Ownership
Business owners face unique insurance needs — from protecting business loans to funding partner buyouts and key-person coverage. Understand the concepts.
Life Event Journey
Estate Planning
Life insurance can play an important role in estate planning — from paying estate taxes to leaving a legacy. Explore the concepts and terminology.
Life Event Journey
I Already Have Coverage
Already have life insurance? Understand when to review your policy, what changes in life might affect your coverage needs, and what questions to ask an advisor.